Lines, wrinkles and creases are a natural part of ageing, but if you do want to keep on top of them, you can alter the products in your skincare to target signs of ageing.

The neck and décolletage are two of the main areas that wrinkles and age spots form, and the Prai Ageless Throat & Decolletage Crème Night is designed to keep them at bay.

Shoppers are praising the cream for its effectiveness on mature skin, and it's currently slashed in the Debenhams sale, reducing it from £36.99 to £29.59. You can also buy it for £29.60 at Amazon, or £36.99 at Boots.

The ingredients include two forms of retinol, which works by helping the skin renew the cells, pushing fresh ones to the surface for visible plumping, and it also helps to fill out creases and wrinkles.

Given that so many products are aimed at the face, it's easy to forget that ageing doesn't only affect that area – and it's important to also use anti-ageing cream on the neck and chest.

The cream is designed to be used at night, working on the skin while you sleep, and hundreds of skincare fans have left their reviews at Debenhams.

One shopper said: ''A wonder cream that really works. I have been using this for a couple of years now, and the creases, age spots etc have almost vanished from my decolletage. It also smells and feels great. Best cream to use if you're in your 50's and have damaged your skin with too much sun!''

Another shopper commented: ''Love this cream, it soaks right into the neck, feeling immediate tightening. It smells amazing. The range of creams are an absolute must.''

Skincare works differently for everyone, and not every reviewer saw amazing results, with one adding: ''I've been using the Ageless Throat and Decolletage night creme in conjunction with the Day creme with no visible improvements to my neck area after over a months use. Disappointed to say the least.''

However a fourth review raved about how quickly the cream worked for them, commented: ''Absolutely love this cream, it does exactly what it says. My neck feels firmer and looks less crepey, after seven days I could see a dramatic change.''